Product variety is a key feature of the L.L.Bean offering, the executive insists. “We feel that type of openness and commitment is what’s going to allow us to be successful where others may have failed.” We understand that it’s not simply the U.S. “We’ve tried to get a lot of local expertise into the mix. retailers have tried and failed to set up durably in Canada over the years, L.L.Bean isn’t afraid of suffering a similar fate - in part because it’s working with Ontario-based Jaytex Group, which operates its Canadian stores. This advertisement has not loaded yet, but your article continues below. Total revenue fell slightly to US$1.8 billion in 2022, L.L.Bean said in March. The first Canadian location, in Oakville, Ont., opened its doors in August 2019.Ĭanada is L.L.Bean’s smallest market - well behind the U.S., with 56 stores, and Japan, with 25. L.L.Bean’s Montreal-area stores will be the company’s 14th and 15th in Canada. Quebec now accounts for about nine per cent of Canadian sales, he added without elaborating. Online sales to Quebec customers have doubled in the past four years, and the Freeport, Maine-based company is hoping to once more double its revenue in the province with the opening of the bricks-and-mortar stores, according to Bruder.

and those who shop online - are already familiar with the L.L.Bean brand. It’s about trying to embrace what has worked for us in the past.” are typically focused on these types of gateway locations. Strategically, our other locations in the rest of Canada and the U.S. We did our research and those locations have a really strong demographic fit with our customers. “We feel St-Bruno and Boisbriand are the gateway to the outdoors,” Bruder said Tuesday in an interview.

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Freeport ll bean outlet